The success of b2b subscription services comes down to the fundamentals – knowing who the customer is, what problem to solve, and how to solve it. High performance revenue retention is build on these fundamentals.
Substribe sprints combine team and customer insights – as well as our perspective – to find the cut through.
Strategy innovation sprint – build a strategy action plan
- Identify – map your journey with help from internal stakeholders and external experts before finalising a mission statement
- Design – identify key activities by mapping out current and essential future innovation activities
- Decide – validate by pitching and getting feedback from key stakeholders to create a strategy action plan
“Very good – clear understanding of our business, really personable team, very engaging, liked the external perspectives.” – CCO, The FT
Customer innovation sprint – identify growth opportunities
- Reset the brand purpose to align the team with the goals of your business and customers
- Create a proposition that clearly articulates why someone should buy your product/service
- Review of your capabilities and gaps, prioritising strategic drivers to fast cycle success
I can’t believe that in such a short space of time, you’ve found out about our members’ latest challenges and how we can help them.” – Leaders in Sport
Product innovation sprint – test product ideas
- Align a cross functional team on a challenging strategic opportunity
- Make difficult & rapid decisions to turn your ideas into a life like prototype
- Test your prototype with real customers in a live setting
The thing that is exciting me most is the progress we have made in 3 days!! It would have taken us weeks to get to this point. ” – Phacilitate (Clarion Events)
Go to market sprint – validate commercial reward
- Align the product and messaging to attract the right customers
- Get the right feature mix and pricing that represents ongoing value to your customers
- Agree strategy and roadmap / deploy playbooks to execute fast and effectively
Substribe enabled us to move much more quickly and to increase our confidence in a range of new product offerings (now launched).” – MD, PEI Media
If you would like to learn more about our sprints, please get in touch here:
