Find your north star – how data accelerates subscription growth


Tom’s keynote session will cover setting the scene for us on how subscription models are evolving - in particular in the use of data to support growth. He will also detail how the FT has successfully scaled a B2B business alongside their more traditional B2C subscriptions and the key drivers behind this. Whilst a decade […]


SubsClub: Measuring customer engagement

Topic: How should we measure customer engagement? Discussion points: - Define customer engagement and ways it can be measured- Why is it important e.g. retention, upsell, etc?- How can we […]