Substribe
unlock innovation with recurring revenues
Tom’s keynote session will cover setting the scene for us on how subscription models are evolving - in particular in the use of data to support growth. He will also detail how the FT has successfully scaled a B2B business alongside their more traditional B2C subscriptions and the key drivers behind this. Whilst a decade […]
Topic: How should we measure customer engagement? Discussion points: - Define customer engagement and ways it can be measured- Why is it important e.g. retention, upsell, etc?- How can we get close to relating customer engagement to customer value/ROI?- What progress is being made, share what's worked, not worked and planned?- What are the key […]
Annual subscriptions - problems take a long time to emerge, and longer to solve. How do you turn things around most effectively? How do you control the narrative to convince your peers you know what to do? What results can you expect to achieve, to manage expectations? Analyst interaction is used to improve revenue retention […]
Using the analyst lever was the critical lever in the off record turn around case study earlier in the year, in the next collaborative session the expert network co-created the optimal approach, and in this final session of the year, the group refined the playbook to optimise the use of this highly effective retention lever.
b2b information companies setting their sights on being like software as a service have a better chance of becoming data as a service. It's in their DNA. But it's no slam dunk. Challenges range from figuring out the value for customers, how to leverage existing resources, and pricing strategy. But getting it right is rocket […]
