Masterclass: Retention Part 4 creating a plan of action

If you decide to revolutionise your approach to retention, then the strategy action plan will take the inputs from part one, two and three, empowering you to improve NRR.

This is ideally coupled with the Substribe sentiment index, to assess your progress as you work through your action plan – measuring performance against benchmarks including customer satisfaction, must-have score, and product market fit by persona, over time.